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BBA in Brand Management is a 3-year undergraduate program designed to equip students with the skills and knowledge required to manage and build successful brands in a competitive market. The course covers a wide range of subjects, including brand strategy, marketing, consumer behavior, advertising, digital marketing, and market research. Students learn about brand positioning, identity development, and how to create effective branding campaigns that resonate with target audiences. The program also focuses on understanding global markets, emerging trends, and digital transformation in brand management. Through practical projects, case studies, and internships, students gain hands-on experience in brand creation, development, and management. Graduates can pursue careers in marketing, brand management, advertising agencies, or as brand consultants for various industries.
