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Bachelor of Business Administration (BBA) in Decision Sciences is a 3-year undergraduate program that equips students with analytical and problem-solving skills for making data-driven decisions in business. The course integrates subjects like business analytics, statistics, operations research, data visualization, and machine learning, providing a strong foundation in quantitative techniques and strategic thinking. Students learn to analyze complex datasets, optimize processes, and make informed business decisions across various domains such as marketing, finance, supply chain, and operations. The program combines theoretical knowledge with practical applications through projects, case studies, and internships. Graduates are well-prepared for roles in data analytics, consulting, risk management, and decision-making positions in corporate or entrepreneurial settings.
