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BBA in Online Media and E-Marketing is a 3-year undergraduate program designed to equip students with the skills needed to succeed in the digital marketing and media industries. The course covers a range of subjects, including social media marketing, content creation, search engine optimization (SEO), web analytics, digital advertising, e-commerce strategies, and online brand management. Students learn to use various digital tools and platforms to create effective marketing campaigns and analyze online consumer behavior. The program combines theoretical knowledge with hands-on experience through projects, internships, and industry collaborations. Graduates are prepared to pursue careers in digital marketing agencies, online retail, social media management, brand marketing, and e-commerce platforms, leveraging the growing demand for digital marketing expertise across industries.
