Bachelor of Business Administration (BBA) in Sports Management is a comprehensive 3-4 year undergraduate program designed to prepare students for dynamic careers in the sports industry. The curriculum combines core business principles with specialized sports management topics, including sports marketing, event management, sports law, facility management, and athlete representation. Students acquire practical knowledge through internships, case studies, and industry exposure, equipping them with strategic, analytical, and leadership skills tailored to the sports sector. The program emphasizes the development of critical thinking and decision-making abilities, ensuring graduates are well-prepared to excel in roles within sports organizations, teams, agencies, and related fields. This degree offers a pathway to a rewarding career in the growing global sports business landscape.
