Bachelor of Science (B.Sc.) in Digital Marketing is typically a 3-4 year undergraduate program that equips students with the skills to navigate the digital landscape of modern marketing. The curriculum covers a blend of marketing principles, digital technologies, and data analytics. Students learn about social media marketing, search engine optimization (SEO), content creation, email marketing, and digital advertising. The program also includes courses on consumer behavior, market research, and digital strategy development. Practical projects and internships are often integrated to provide hands-on experience. Graduates are prepared for roles in digital marketing agencies, corporate marketing departments, or as digital entrepreneurs, with the ability to create and manage comprehensive online marketing campaigns.
