BBA in Branding and Advertising is a 3-year undergraduate program designed to equip students with the skills and knowledge needed to excel in the dynamic fields of marketing, branding, and advertising. The course covers a broad range of topics, including brand management, consumer behavior, marketing strategies, digital marketing, advertising techniques, media planning, and public relations. Students learn how to create effective advertising campaigns, build brand identity, and engage with target audiences across various platforms. The program combines theoretical concepts with practical experience through internships, projects, and industry collaborations. Graduates are prepared to pursue careers in advertising agencies, brand management, media planning, public relations, and digital marketing, working with global brands, and marketing firms, or even starting their businesses.
