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BBA (Hons.) in Business Analytics and Digital Marketing is a 3-year undergraduate program that blends business management with modern digital strategies and data analytics. The course equips students with essential skills in business analysis, data interpretation, digital marketing, and strategic decision-making. Key subjects include data visualization, customer relationship management, search engine optimization (SEO), social media marketing, e-commerce, and business intelligence. Students also acquire hands-on experience with industry tools and techniques through projects, internships, and workshops. This multidisciplinary program prepares graduates to understand market trends, optimize digital campaigns, and analyze data to make informed business decisions. Graduates can pursue careers in digital marketing, data analytics, market research, and business consultancy, with opportunities in a wide range of industries, including technology, finance, and e-commerce.
