B.Sc. Hons. in Marketing is typically a 3-4 year undergraduate degree program that equips students with comprehensive knowledge and skills in marketing principles, consumer behavior, market research, and business strategy. The curriculum often includes courses in digital marketing, brand management, marketing analytics, and international marketing. Students gain hands-on experience through case studies, internships, and project work. The program may also cover related business topics such as economics, finance, and management. Graduates are prepared for diverse career opportunities in advertising, market research, product management, and digital marketing. Some universities offer specializations or the option to study abroad, enhancing the program's value and global perspective.
