MBA in Advertising program focuses on building strategic and creative abilities for managing advertising campaigns, media planning, and brand management. The program covers marketing, consumer behavior, digital advertising, media strategy, and public relations, combining creative and analytical components of advertising. It typically takes 1.5 to 2 years and prepares graduates for senior positions in advertising agencies, media firms, and corporate marketing departments. Internships, case studies, and joint projects are used to focus on real-world applications. Graduates can promote brand growth, improve marketing campaigns, and grasp the changing world of digital media and customer engagement.
