It usually takes 4 - 5 years to finish the demanding, research-focused Ph.D. degree in digital marketing and advertising. Advanced subjects in consumer behavior analysis, data-driven advertising, social media marketing, digital marketing tactics, and emerging technologies are all covered in the curriculum. Students conduct original research, write papers for academic use, and gain proficiency in planning, carrying out, and assessing digital marketing campaigns. Graduates of the program are prepared for senior research/consulting positions in the marketing and advertising sector or for academic jobs at universities. A research proposal, letters of recommendation, and an excellent basis in marketing, advertising, or another related field are required for admission, which makes it extremely competitive.
