School of Management

An MBA (Master of Business Administration) is a graduate-level degree program that typically spans 1-2 years of full-time study or 2-3 years part-time. It focuses on developing advanced business and management skills, covering areas such as finance, marketing, operations, and leadership. Graduates gain a comprehensive understanding of business strategies, decision-making processes, and global market dynamics, enhancing their career prospects in various industries and management roles.

A Bachelor of Business Administration (BBA) is a 4-year undergraduate degree program that gives students a solid foundation in business and management concepts. Accounting, finance, marketing, human resources, and organizational behavior are common topics included in the program. BBA programs seek to help students improve their analytical, communication, and leadership skills, preparing them for entry-level management roles or additional studies in business-related subjects. Graduates frequently pursue professions in a variety of fields, including corporate management, entrepreneurship, consultancy, and finance.

MBA in Digital Marketing takes between 1-2 years to finish, depending on whether it is a full-time or part-time program. This customized degree combines a standard MBA curriculum with concentrated digital marketing courses to provide students with both business knowledge and cutting-edge digital capabilities. The program covers social media marketing, search engine optimization (SEO), content marketing, data analytics, e-commerce techniques, and digital advertising.  This MBA is suitable for professionals seeking to head marketing departments in the digital age, as well as entrepreneurs trying to improve their online presence. Graduates get various career opportunities such as digital marketing manager, brand strategist, or chief marketing officer.

BBA Hons. (Bachelor of Business Administration Honours) is a comprehensive undergraduate degree program typically lasting 3-4 years, depending on the institution and country. This program offers an in-depth study of business principles, management techniques, and specialized areas such as finance, marketing, human resources, and entrepreneurship. Students acquire practical skills through case studies, internships, and project work. The "Honours" designation often indicates higher academic rigor, including advanced coursework and a thesis or capstone project. Graduates are well-prepared for entry-level management positions or further studies in MBA programs. The curriculum balances theoretical knowledge with real-world applications, fostering critical thinking and leadership skills essential for success in the dynamic business world.

Bachelor of Business Administration (BBA) in Digital Marketing is a complete undergraduate degree that normally lasts 3-4 years. This degree combines fundamental business principles with particular digital marketing abilities to prepare students for the changing digital landscape. The program includes topics including social media marketing, search engine optimization (SEO), content marketing, email campaigns, data analytics, and e-commerce tactics. Students also learn basic business management, economics, and marketing principles. To give students hands-on experience, the program frequently includes practical projects, internships, and case studies. Graduates are prepared to work in digital marketing agencies, corporate marketing departments, or as digital entrepreneurs, having learned how to negotiate the fast changing world of online marketing and commerce.

Bachelor of Business Administration (BBA) in Business Analytics is a 4-year undergraduate curriculum that prepares students to make data-driven business decisions. This degree combines fundamental business ideas with specialized coursework in data analysis, statistics, and information systems. Students learn how to use analytical tools, evaluate complex datasets, and create data-driven strategies. Predictive modeling, data visualization, and business intelligence are typical topics included in the curriculum. Internships and capstone projects frequently involve hands-on experience. Graduates have the skills to work as business analysts, data scientists, or operations research analysts in a variety of industries, meeting the growing demand for individuals who can transform data into relevant business insights.

B.Sc. Hons. in Business Analytics is usually a 3-4 year undergraduate curriculum that integrates business knowledge and data analytic skills. This interdisciplinary degree provides students with skills in statistics, data mining, machine learning, and business intelligence. Mathematics, computer science, management, and economics are common subjects covered in the curriculum. Students acquire the ability to apply advanced analytical tools and software to comprehend complicated data sets, make data-driven decisions, and solve real-world business challenges. The program typically includes practical projects, internships, and case studies to provide hands-on experience. Graduates are well-prepared for positions in data analytics, business consulting, market research, and other data-driven roles across a variety of industries.

 MBA in Business Analytics provides students with advanced data analysis, statistical techniques, and business strategies for making educated decisions. Data visualization, machine learning, predictive analytics, and data-driven decision-making are among the topics covered in the course, which also includes key business courses like finance, marketing and management. The curriculum, which normally lasts 1.5 to 2 years, combines theoretical and practical skills to prepare graduates for positions in data-driven leadership across industries. Students acquire experience evaluating complicated data, promoting corporate growth, and optimizing operations. The curriculum frequently involves hands-on projects, internships, and access to cutting-edge analytical tools.