School of Management

An MBA (Master of Business Administration) is a graduate-level degree program that typically spans 1-2 years of full-time study or 2-3 years part-time. It focuses on developing advanced business and management skills, covering areas such as finance, marketing, operations, and leadership. Graduates gain a comprehensive understanding of business strategies, decision-making processes, and global market dynamics, enhancing their career prospects in various industries and management roles.

A Bachelor of Business Administration (BBA) is a 4-year undergraduate degree program that gives students a solid foundation in business and management concepts. Accounting, finance, marketing, human resources, and organizational behavior are common topics included in the program. BBA programs seek to help students improve their analytical, communication, and leadership skills, preparing them for entry-level management roles or additional studies in business-related subjects. Graduates frequently pursue professions in a variety of fields, including corporate management, entrepreneurship, consultancy, and finance.

 BBA Hons. in Digital Marketing is a specialized undergraduate program designed to equip students with in-depth knowledge and skills in the dynamic field of digital marketing. This course typically spans 3 years, focusing on various aspects of online marketing, including SEO, social media strategies, content creation, and digital advertising. Students will also learn about consumer behavior, data analytics, e-commerce, and web analytics, all aimed at enhancing digital brand presence. Through a combination of theoretical learning and practical experience, the program prepares graduates to meet the demands of the digital marketing industry. It offers an excellent foundation for those aiming for careers in online marketing, social media management, SEO, and digital brand strategy.