BBA in Sales and Marketing is a 3-year undergraduate program designed to equip students with essential skills in business management, sales strategies, and marketing techniques. The course covers a wide range of topics, including consumer behavior, market research, advertising, brand management, digital marketing, sales strategies, and retail management. Students gain practical knowledge in customer relationship management, product development, and pricing strategies, preparing them to handle dynamic business environments. The program also incorporates case studies, internships, and projects to provide hands-on experience. Graduates of this program can pursue careers in sales management, marketing, digital marketing, public relations, and business development, working in industries such as retail, advertising, and corporate marketing.
