School of Management

BBA Hons. (Bachelor of Business Administration Honours) is a comprehensive undergraduate degree program typically lasting 3-4 years, depending on the institution and country. This program offers an in-depth study of business principles, management techniques, and specialized areas such as finance, marketing, human resources, and entrepreneurship. Students acquire practical skills through case studies, internships, and project work. The "Honours" designation often indicates higher academic rigor, including advanced coursework and a thesis or capstone project. Graduates are well-prepared for entry-level management positions or further studies in MBA programs. The curriculum balances theoretical knowledge with real-world applications, fostering critical thinking and leadership skills essential for success in the dynamic business world.

 BBA Hons. in Financial Markets is a specialized undergraduate program designed to provide students with an in-depth understanding of financial markets, investment strategies, and financial instruments. Typically lasting 3 years, the course focuses on areas such as stock markets, financial analysis, risk management, portfolio management, and corporate finance. Students gain practical insights into market operations, trading, and financial decision-making, preparing them for careers in investment banking, asset management, financial consulting, and corporate finance. The curriculum combines theoretical knowledge with hands-on training, utilizing real-world case studies and financial software tools. Graduates of the BBA Hons. in Financial Markets are well-equipped to enter the dynamic and competitive field of finance, with opportunities to work in both domestic and international financial institutions.

BBA Hons. in Human Resources is a comprehensive undergraduate program designed to equip students with the knowledge and skills required to manage and develop an organization's workforce. This program typically spans 3 years and focuses on areas such as employee relations, recruitment and selection, compensation and benefits, training and development, labor laws, and organizational behavior. Students gain a deep understanding of HR practices, strategic management, and business ethics, which prepares them for leadership roles in HR departments. The curriculum combines theoretical learning with practical experience, often including internships or projects. Graduates of this program are well-prepared to pursue careers in HR management, talent acquisition, and other related fields in various sectors.

BBA (Hons.) in Marketing is a comprehensive undergraduate program designed to provide students with in-depth knowledge of marketing strategies, consumer behavior, brand management, digital marketing, and market research. The course typically spans 3-4 years, depending on the institution, and includes both theoretical learning and practical exposure. Students are trained in various marketing tools and techniques, gaining skills to analyze market trends, develop marketing strategies, and create compelling promotional campaigns. The program also focuses on enhancing communication, leadership, and decision-making abilities. Graduates are well-equipped to pursue careers in advertising, sales, market research, product management, and digital marketing across diverse industries. The BBA Hons. in Marketing offers a strong foundation for students looking to advance in the dynamic field of marketing.

 BBA Hons. in Digital Marketing is a specialized undergraduate program designed to equip students with in-depth knowledge and skills in the dynamic field of digital marketing. This course typically spans 3 years, focusing on various aspects of online marketing, including SEO, social media strategies, content creation, and digital advertising. Students will also learn about consumer behavior, data analytics, e-commerce, and web analytics, all aimed at enhancing digital brand presence. Through a combination of theoretical learning and practical experience, the program prepares graduates to meet the demands of the digital marketing industry. It offers an excellent foundation for those aiming for careers in online marketing, social media management, SEO, and digital brand strategy.

BBA Hons. in Hospital Management is a specialized undergraduate program designed to provide students with a comprehensive understanding of the healthcare sector, focusing on the administrative and operational aspects of hospitals. The course typically spans 3 years and combines theoretical knowledge with practical training, preparing students to manage hospital operations, human resources, finances, and patient care services efficiently. Subjects covered may include healthcare policies, hospital administration, medical ethics, healthcare laws, and financial management. The curriculum is structured to equip students with the skills needed to address the challenges of managing healthcare facilities and improving service delivery. Graduates can pursue careers as hospital administrators, healthcare managers, or consultants in various healthcare organizations.

MBA (Hons.) in Hospital Management is a specialized postgraduate program designed to equip students with the necessary skills and knowledge to manage healthcare institutions effectively. Typically spanning 2 years, this course focuses on developing leadership, administrative, and operational expertise in hospital settings. It covers a wide range of subjects, including healthcare management, medical ethics, hospital administration, finance, healthcare policies, and marketing. Students also gain hands-on experience through internships and industry projects, preparing them for roles in managing hospital operations, human resources, patient care services, and healthcare innovation. This program is ideal for individuals seeking leadership positions in the rapidly evolving healthcare industry, with a strong emphasis on improving patient care, cost efficiency, and organizational performance.