BBA (Hons.) in Marketing and Automobile Management is a 3 -year undergraduate program designed to provide students with specialized knowledge in marketing strategies and the dynamic automobile industry. The course combines core business subjects like management, finance, and economics with industry-specific topics such as automotive marketing, dealership management, supply chain logistics, and emerging automotive technologies. Students develop practical skills through case studies, projects, and internships, acquiring insights into consumer behavior, branding, and automotive sales. This interdisciplinary program prepares graduates for diverse roles in marketing, sales, operations, and management within the automobile sector or other industries, equipping them to address modern business challenges in a competitive global market.
