BBA in Marketing and Automobile Management is a 3-year undergraduate program designed to equip students with business acumen and industry-specific expertise in the automotive sector. The course integrates core business principles with specialized knowledge in automobile marketing, dealership management, supply chain, and customer relations. Students acquire insights into vehicle design trends, sales strategies, branding, and emerging technologies like electric vehicles and autonomous systems. Practical training, internships, and case studies ensure a hands-on understanding of market dynamics. Graduates are prepared for diverse roles such as marketing managers, dealership supervisors, automotive consultants, or roles in logistics and supply chain management within the automobile industry, combining marketing proficiency with industry-specific expertise.
