M.A. in Strategic Communication is a 2-year postgraduate program designed to equip students with advanced knowledge and skills in the fields of communication, media, and public relations. The course focuses on the strategic use of communication in organizations to achieve business goals, manage reputation, and engage stakeholders. Key topics include media relations, crisis communication, corporate communication, digital media strategies, brand management, and communication ethics. The program emphasizes both theoretical foundations and practical applications, often involving case studies, research projects, and internships. Students learn to develop communication strategies for diverse audiences across various platforms, with a strong focus on adapting to the rapidly changing media landscape. Graduates are prepared for roles in public relations, corporate communication, media management, advertising, and digital marketing.
