MBA (Hons.) in Marketing Management is a 2-year postgraduate program designed to provide in-depth knowledge and strategic insights into the field of marketing. The course covers key areas such as consumer behavior, brand management, digital marketing, market research, advertising, sales strategies, and international marketing. Students are trained in both the theoretical and practical aspects of marketing, learning to develop marketing plans, manage product life cycles, and lead teams in dynamic business environments. The program emphasizes the use of analytical tools, data-driven decision-making, and innovative strategies to address marketing challenges. With a focus on real-world application, students often engage in internships, case studies, and projects. Graduates are equipped to pursue leadership roles in marketing, advertising, sales, and product management across various industries.
