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BBA Hons. in Digital Marketing is a specialized undergraduate program designed to equip students with in-depth knowledge and skills in the dynamic field of digital marketing. This course typically spans 3 years, focusing on various aspects of online marketing, including SEO, social media strategies, content creation, and digital advertising. Students will also learn about consumer behavior, data analytics, e-commerce, and web analytics, all aimed at enhancing digital brand presence. Through a combination of theoretical learning and practical experience, the program prepares graduates to meet the demands of the digital marketing industry. It offers an excellent foundation for those aiming for careers in online marketing, social media management, SEO, and digital brand strategy.
