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BBA (Hons.) in E-Commerce is a 3-year undergraduate program designed to equip students with the knowledge and skills needed to excel in the rapidly growing digital business landscape. The course focuses on e-commerce strategies, digital marketing, online business management, web technologies, data analytics, and supply chain management. It combines business principles with modern technology, emphasizing practical skills through projects, case studies, and internships. Students learn about website management, mobile commerce, and emerging trends like AI and blockchain in e-commerce. Graduates are prepared for diverse roles in online retail, digital marketing, e-commerce management, and entrepreneurship, or can pursue advanced studies in the field. The program offers a perfect blend of business acumen and technological expertise.
