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MBA (Hons.) in E-Commerce is a specialized 2-year postgraduate program designed to equip students with the knowledge and skills required to excel in the dynamic field of online business and digital commerce. The program covers core subjects such as e-commerce strategies, digital marketing, supply chain management, web analytics, and online consumer behavior. Students gain practical expertise in managing e-commerce platforms, leveraging data for decision-making, and driving digital innovation. The course also emphasizes leadership, entrepreneurship, and technological trends shaping the e-commerce industry. With internships, live projects, and case studies, students are prepared for roles such as e-commerce managers, digital marketing specialists, or business analysts in retail, tech startups, and multinational corporations.
