M.A. in Advertising and Public Relations is a 2-year postgraduate program designed to equip students with advanced knowledge in marketing, branding, media strategies, and communication techniques. The course covers topics such as advertising management, public relations campaigns, media planning, consumer behavior, digital marketing, and crisis communication. Students learn to create effective advertising strategies and manage brand image through public relations. The program often includes practical training, case studies, and internships, preparing graduates for careers in advertising agencies, PR firms, media companies, corporate communications, or government sectors. It emphasizes strategic thinking and creative problem-solving skills.
