B.A. in Journalism and Mass Communication (Lateral Entry) is a specialized undergraduate program designed for students who have completed a diploma or equivalent qualification in a related field. This program typically spans 2 years and offers direct entry into the second year of the standard 3-year course.It equips students with journalism, public relations, media production, advertising, and digital communication skills. The curriculum covers topics such as media ethics, news writing, reporting, broadcasting, and multimedia storytelling, with a blend of theoretical knowledge and practical training. Students benefit from internships, workshops, and projects that enhance industry readiness. Graduates can pursue careers as journalists, content creators, media analysts, public relations officers, or communication specialists in various media organizations.
