M.A. in Marketing and Communication is typically a 2-year postgraduate program that focuses on the strategic, creative, and analytical aspects of marketing and communication in today’s globalized and digital world. The course covers topics such as consumer behavior, branding, advertising, public relations, digital marketing, and media communication. Students also learn about marketing research, content strategy, and social media marketing, along with gaining insights into the ethical and legal frameworks surrounding marketing and communication. Through case studies, industry projects, and internships, students develop practical skills and the ability to craft compelling marketing strategies. Graduates of this program can pursue careers in marketing management, communication roles, public relations, media planning, or digital marketing within a wide range of industries including business, entertainment, and technology.
