B.Com. Hons. in Marketing is a specialized undergraduate program designed to provide students with in-depth knowledge of business principles, marketing strategies, and consumer behavior. Typically lasting 3 years, this course focuses on areas such as marketing management, market research, digital marketing, advertising, brand management, and sales techniques. Students also gain insights into the economic, financial, and operational aspects of business, making them well-rounded professionals for the marketing industry. The program combines theoretical learning with practical experience, preparing graduates for careers in marketing, advertising, market analysis, and digital strategies. Upon completion, students can pursue further studies in business management, or embark on a career in various marketing roles across industries.
