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Bachelor of Design (B.Des.) in Integrated Communication Design is a 4-year undergraduate program that equips students with the skills to create impactful and innovative communication strategies. The course combines design principles, creative thinking, and technological expertise to address real-world communication challenges. Students acquire proficiency in graphic design, branding, digital media, storytelling, and user experience design. The curriculum emphasizes interdisciplinary learning, fostering critical thinking and problem-solving abilities. Through hands-on projects, internships, and industry collaborations, students develop a deep understanding of visual communication, consumer behavior, and market trends. This program prepares graduates for dynamic roles in advertising, branding, media, and design industries, enabling them to craft compelling narratives and visual identities for diverse audiences and platforms.
