BCA Hons. in Digital Marketing is a specialized undergraduate program designed to provide students with a comprehensive understanding of digital marketing strategies, tools, and techniques. The course typically spans 3 years, focusing on areas like social media marketing, search engine optimization (SEO), content marketing, email marketing, data analytics, and digital advertising. It blends theoretical knowledge with practical skills through hands-on projects, internships, and real-world case studies. Students also gain expertise in digital marketing trends, consumer behavior, and online branding. Graduates of the program are well-prepared for roles in digital marketing agencies, e-commerce platforms, startups, and large organizations, helping them excel in the rapidly evolving digital marketing industry.
