School of Management

Bachelor of Business Administration (BBA) in Digital Marketing is a complete undergraduate degree that normally lasts 3-4 years. This degree combines fundamental business principles with particular digital marketing abilities to prepare students for the changing digital landscape. The program includes topics including social media marketing, search engine optimization (SEO), content marketing, email campaigns, data analytics, and e-commerce tactics. Students also learn basic business management, economics, and marketing principles. To give students hands-on experience, the program frequently includes practical projects, internships, and case studies. Graduates are prepared to work in digital marketing agencies, corporate marketing departments, or as digital entrepreneurs, having learned how to negotiate the fast changing world of online marketing and commerce.

Bachelor of Business Administration (BBA) in Business Analytics is a 4-year undergraduate curriculum that prepares students to make data-driven business decisions. This degree combines fundamental business ideas with specialized coursework in data analysis, statistics, and information systems. Students learn how to use analytical tools, evaluate complex datasets, and create data-driven strategies. Predictive modeling, data visualization, and business intelligence are typical topics included in the curriculum. Internships and capstone projects frequently involve hands-on experience. Graduates have the skills to work as business analysts, data scientists, or operations research analysts in a variety of industries, meeting the growing demand for individuals who can transform data into relevant business insights.

 Bachelor of Business Administration (BBA) in Finance and Marketing is a three-year undergraduate program that integrates financial principles with marketing strategies to prepare students for versatile roles in business. It covers key areas such as financial planning, investment analysis, consumer behavior, brand management, and digital marketing. The program emphasizes practical learning through case studies, internships, and industry projects, fostering analytical and creative thinking.

MBA in Human Resources (HR), Finance, or Marketing is a 2-year postgraduate program designed to equip students with specialized knowledge in their chosen area of business. The HR specialization focuses on employee management, organizational behavior, labor laws, and talent development, preparing students for leadership roles in human resource management. The Finance track emphasizes financial analysis, investment strategies, corporate finance, and risk management, preparing graduates for careers in financial institutions or corporate finance departments. The Marketing concentration covers marketing strategies, consumer behavior, brand management, and digital marketing, enabling students to excel in the competitive marketing industry. Each specialization combines theoretical knowledge with practical skills, often through case studies, internships, and industry projects, helping students advance their careers in corporate management, consultancy, or entrepreneurship.