MBA in Sales and Marketing is a 2-year postgraduate program designed to equip students with advanced knowledge and skills in sales management, marketing strategies, and business development. The course covers key areas such as consumer behavior, digital marketing, branding, market research, sales strategies, advertising, and communication. Students acquire a deep understanding of both traditional and modern marketing techniques, with a focus on the strategic aspects of driving business growth and achieving market penetration. The program combines theoretical learning with practical applications, including case studies, projects, and internships. Graduates are prepared to take on leadership roles in marketing, sales, advertising, and brand management across industries such as retail, FMCG, and technology, driving business success in competitive markets.
