Bachelor of Design (B.Des.) in Graphic Communication Design (Lateral Entry) is a specialized program that provides advanced skills and knowledge in the field of visual communication. The course typically spans 3 years for lateral entry students, who are required to have a diploma or equivalent qualification in a related field. It focuses on the creation of effective visual solutions for communication, incorporating elements of typography, digital media, branding, and illustration. Students learn to combine creativity with technology, using design software and tools to create digital and print media. The curriculum includes studio-based projects, research, and internships to build practical skills. Graduates are equipped for roles in advertising, web design, brand management, and multimedia production.
