B.Sc. in Graphic Communication Design (Lateral Entry) is a specialized undergraduate program designed for students who have already completed a diploma or equivalent qualifications in a related field. This program typically spans 3 years, allowing lateral entry students to join in the second year. The course provides a comprehensive understanding of visual communication, digital media, typography, and design principles. Students are trained in various graphic design tools and software, and the curriculum includes modules on branding, advertising, web design, animation, and multimedia production. Graduates of the program are equipped to work in diverse industries such as advertising, digital media, publishing, and corporate communication, with a strong emphasis on creativity, problem-solving, and technical proficiency in design.