BBA (Hons.) in Marketing Management is a 3-year undergraduate program designed to provide students with in-depth knowledge and practical skills in marketing, business strategy, and consumer behavior. The course covers key areas such as marketing research, brand management, digital marketing, advertising, sales management, and strategic planning. Students acquire expertise in analyzing market trends, understanding consumer needs, and developing marketing strategies to drive business growth. The program combines theoretical learning with hands-on experience through internships, case studies, and industry interactions. It also focuses on leadership, communication, and analytical skills, preparing students for leadership roles in the marketing and business sectors. Graduates can pursue careers in marketing, brand management, advertising, sales, and market research across various industries.
