PhD in E-Commerce is an advanced research program that focuses on online business models, digital marketing, customer behavior, and technological advancements in online shopping. The degree normally lasts 3-5 years and includes courses in e-commerce strategies, data analytics, cybersecurity, and supply chain management, followed by a dissertation. Candidates undertake original research on issues such as digital payment systems, user experience optimization, e-commerce regulation, and mobile commerce trends. Graduates work in academia, research, consulting, or leadership roles in technology companies and digital marketing agencies, helping to create and strengthen online business ecosystems.
