School of Management

An MBA (Master of Business Administration) is a graduate-level degree program that typically spans 1-2 years of full-time study or 2-3 years part-time. It focuses on developing advanced business and management skills, covering areas such as finance, marketing, operations, and leadership. Graduates gain a comprehensive understanding of business strategies, decision-making processes, and global market dynamics, enhancing their career prospects in various industries and management roles.

Bachelor of Business Administration (BBA) in Digital Marketing is a complete undergraduate degree that normally lasts 3-4 years. This degree combines fundamental business principles with particular digital marketing abilities to prepare students for the changing digital landscape. The program includes topics including social media marketing, search engine optimization (SEO), content marketing, email campaigns, data analytics, and e-commerce tactics. Students also learn basic business management, economics, and marketing principles. To give students hands-on experience, the program frequently includes practical projects, internships, and case studies. Graduates are prepared to work in digital marketing agencies, corporate marketing departments, or as digital entrepreneurs, having learned how to negotiate the fast changing world of online marketing and commerce.

Bachelor of Business Administration (BBA) in Business Analytics is a 4-year undergraduate curriculum that prepares students to make data-driven business decisions. This degree combines fundamental business ideas with specialized coursework in data analysis, statistics, and information systems. Students learn how to use analytical tools, evaluate complex datasets, and create data-driven strategies. Predictive modeling, data visualization, and business intelligence are typical topics included in the curriculum. Internships and capstone projects frequently involve hands-on experience. Graduates have the skills to work as business analysts, data scientists, or operations research analysts in a variety of industries, meeting the growing demand for individuals who can transform data into relevant business insights.

 Bachelor of Business Administration (BBA) in Finance and Marketing is a three-year undergraduate program that integrates financial principles with marketing strategies to prepare students for versatile roles in business. It covers key areas such as financial planning, investment analysis, consumer behavior, brand management, and digital marketing. The program emphasizes practical learning through case studies, internships, and industry projects, fostering analytical and creative thinking.

 MBA in Business Analytics provides students with advanced data analysis, statistical techniques, and business strategies for making educated decisions. Data visualization, machine learning, predictive analytics, and data-driven decision-making are among the topics covered in the course, which also includes key business courses like finance, marketing and management. The curriculum, which normally lasts 1.5 to 2 years, combines theoretical and practical skills to prepare graduates for positions in data-driven leadership across industries. Students acquire experience evaluating complicated data, promoting corporate growth, and optimizing operations. The curriculum frequently involves hands-on projects, internships, and access to cutting-edge analytical tools.

BBA in Travel & Tourism Management is a 3-year undergraduate program designed to equip students with the knowledge and skills needed for a career in the travel and tourism industry. This course covers various aspects of tourism, including travel operations, hospitality management, destination marketing, event planning, and sustainable tourism. Students also learn about the economics, policies, and business strategies that shape the travel industry. Through a combination of theoretical lessons and practical experiences, such as internships and industry visits, graduates are prepared for roles in travel agencies, tour operations, hotel management, event coordination, and tourism consultancy. The program provides a solid foundation for those interested in pursuing leadership positions within the tourism sector.

BBA in Hospitality & Hotel Management is a 3-4 year undergraduate program designed to equip students with the skills and knowledge needed to succeed in the dynamic hospitality industry. The course covers a wide range of subjects, including hotel operations, food and beverage management, customer service, event planning, marketing, and tourism management. Students also learn about business principles, finance, human resources, and leadership skills specific to the hospitality sector. The program combines theoretical education with practical experience through internships, industry visits, and case studies. Graduates are well-prepared for various roles in hotel management, resorts, event planning, tourism, and customer service, with opportunities in both the private and public sectors globally.

Bachelor of Business Administration (BBA) in Entrepreneurship and Family Business is a dynamic program designed for individuals passionate about starting and managing businesses, especially within family-run enterprises. The course duration is typically 3 years, offering a comprehensive curriculum that blends theoretical knowledge with practical applications. Students will explore subjects such as business strategy, leadership, finance, marketing, and innovation, alongside specialized modules focused on the unique challenges and opportunities in family businesses. The program equips students with the skills to navigate complex business environments, foster entrepreneurship, and ensure the long-term sustainability of family-owned businesses. Graduates of this course will be well-prepared to launch their ventures or take on leadership roles in established family enterprises, making it an ideal pathway for future business leaders.