BBA (Hons.) in Sports Management is a 3-year undergraduate program designed to equip students with the knowledge and skills necessary for managing sports organizations and events. The course covers various aspects of sports management, including marketing, finance, event planning, sports law, and ethics. Students also explore topics such as sports media, team management, and the role of technology in sports. The program combines theoretical learning with practical experience through internships, case studies, and workshops. Graduates are prepared for careers in sports agencies, event management companies, professional sports teams, sports marketing, and sports media. The degree also provides a strong foundation for those interested in further studies or entrepreneurial ventures within the sports industry.
