BBA in Global Marketing and Event Management is a 3-year undergraduate program that combines business management principles with global marketing strategies and event planning expertise. The course covers a wide range of topics, including international business, digital marketing, consumer behavior, brand management, public relations, and event coordination. Students acquire practical skills in organizing and managing events, from conferences to large-scale global exhibitions, while understanding global market trends and cultural nuances. The program emphasizes communication, leadership, and project management skills, preparing students for the dynamic world of international marketing and event management. Graduates can pursue careers in event planning, marketing agencies, multinational corporations, tourism, and public relations, or continue their education in specialized fields like business management or marketing.
