Introduction

The MBA in Media Management at Adamas University is designed to equip students with the skills needed to excel in the dynamic and rapidly evolving media industry. This program combines essential management knowledge with specialized insights into the media sector, including digital media, advertising, marketing, and public relations. The curriculum focuses on strategic decision-making, leadership, and understanding the global impact of media and communication technologies.

Admission Process

Step 1: Check eligibility and prepare necessary documents.

Step 2: Submit the application form along with the required documents online.

Step 3: Appear for the entrance examination if required by the university.

Step 4: Participate in the personal interview round.

Step 5: Await admission decision.

Step 6: Complete enrollment upon receiving the admission offer.

Eligibility Criteria

Educational Qualification: Bachelor's degree from a recognized university.

Minimum Marks: Typically, a minimum of 50% aggregate marks in undergraduate studies.

Work Experience: Not mandatory but beneficial.

Fees Structure

Duration

2 years (full-time)

Syllabus

Semester 1: Principles of Management, Economics for Managers, Introduction to Media and Content.

Semester 2: Media Planning, Digital Marketing, Media Laws and Ethics.

Semester 3: Consumer Behavior, Media Research Methods, Electives (e.g., Advertising, Broadcast Management).

Semester 4: Strategic Management, Final Project/Thesis, Internship.

Career Opportunities

Media Planner

Digital Marketing Manager

Public Relations Officer

Content Manager

Broadcast Manager

Scholarship

Merit-Based Scholarships: Available for students with outstanding academic records.

Need-Based Scholarships: Offered to economically underprivileged students.

Scholarships for Women: Special scholarships to encourage female education in media management.

FAQs

What is the focus of the MBA in Media Management at Adamas University?

It focuses on preparing students for leadership roles in the media industry, integrating management skills with media-specific knowledge.

Is work experience required for admission?

No, work experience is not mandatory but is considered an advantage.

What is the duration of the program?

The program lasts for two years.

What are the career opportunities after completing this MBA?

Graduates can pursue careers as Media Planners, Digital Marketing Managers, PR Officers, and more.

Does the university provide placement support?

Yes, Adamas University offers placement support to all students.

Are there any scholarships available for this program?

Yes, scholarships are available based on merit, need, and for promoting women's education in media management.

What type of projects are included in the curriculum?

Projects include real-world case studies, internships, and a final year thesis.

Can international students apply for the MBA in Media Management?

Yes, international students are welcome to apply.

What are the fees for the MBA in Media Management program?

The total tuition fee for the program is approximately 3,00,000 INR.

How can I apply for the scholarship?

Applications for scholarships should be submitted along with the MBA program application.