School of Management

 Bachelor of Business Administration (BBA) in Finance and Marketing is a three-year undergraduate program that integrates financial principles with marketing strategies to prepare students for versatile roles in business. It covers key areas such as financial planning, investment analysis, consumer behavior, brand management, and digital marketing. The program emphasizes practical learning through case studies, internships, and industry projects, fostering analytical and creative thinking.

MBA in Marketing gives students a thorough understanding of marketing strategy, consumer behavior, digital marketing, branding, and market research. The program, which lasts 1.5 to 2 years, integrates core business knowledge with specialized marketing abilities to prepare students for leadership positions in a variety of industries. Students learn how to assess market trends, develop successful marketing strategies, and manage product portfolios. Internships, projects, and case studies are used in the curriculum to provide practical experience. Graduates are prepared to promote business growth by strategically positioning brands, targeting key audiences, and leveraging digital platforms to increase market presence and consumer interaction.
 

BBA in International Business is a 3-year undergraduate program that prepares students for careers in global trade and multinational business management. The course covers topics such as international marketing, global finance, cross-cultural management, trade laws, and supply chain logistics. It combines theoretical learning with practical exposure through internships, case studies, and projects. Students develop skills in strategic planning, negotiation, and international market analysis, enabling them to excel in global business environments. Eligibility typically requires 10+2 education in any stream. Graduates can pursue careers in export-import firms, multinational companies, international logistics, or higher studies like an MBA in International Business.

 Bachelor of Business Administration (BBA) in Human Resource Management is a 3-year undergraduate program that equips students with essential skills and knowledge for managing human capital within organizations. The course covers a wide range of topics, including organizational behavior, labor laws, employee relations, recruitment and selection, performance management, and compensation management. Students learn how to effectively handle the hiring process, create positive workplace cultures, and address employee issues. Practical training, internships, and case studies are integrated to provide real-world experience. Graduates of this program can pursue careers in HR consulting, talent management, recruitment, training, and development. The BBA in HRM is ideal for individuals interested in leadership and fostering employee development in diverse organizational settings.

BBA in Entrepreneurship and Innovation is a 3-year undergraduate program designed to equip students with the skills and knowledge needed to start, manage, and grow businesses. The course covers key areas such as business strategy, financial management, marketing, innovation management, and entrepreneurship theory. Students also learn about market research, business plan development, and the application of innovative technologies in business. The program emphasizes creativity, problem-solving, and leadership, encouraging students to think critically and act entrepreneurially. Through case studies, internships, and practical projects, students gain real-world experience in building and managing startups. Graduates are well-prepared for roles as entrepreneurs, business consultants, or managers in innovative companies, and can also pursue further studies in business administration or related fields.

Bachelor of Business Administration (BBA) in Banking and Financial Services is a 3-year undergraduate program designed to equip students with comprehensive knowledge of the banking sector and financial markets. The curriculum covers topics such as financial management, banking operations, investment analysis, risk management, and regulatory frameworks. Students gain practical insights through case studies, internships, and industry interactions, developing skills in decision-making, problem-solving, and financial planning. This program prepares graduates for careers in banking, financial consulting, investment firms, and insurance companies. With a blend of theoretical knowledge and practical exposure, students are also well-prepared for advanced studies or professional certifications in finance and banking.

MBA in Human Resource Management is a 2-year postgraduate program designed to equip students with the knowledge and skills needed to manage and lead human resources effectively within organizations. The course covers topics such as organizational behavior, strategic HR management, talent acquisition, employee development, labor laws, compensation and benefits, performance management, and leadership. Through a combination of theoretical learning, case studies, and practical training, students develop competencies in conflict resolution, employee relations, and fostering a positive work culture. This program also focuses on the use of technology in HR practices, enhancing decision-making and operational efficiency. Graduates are prepared for leadership roles in HR departments, talent management, recruitment agencies, and consultancy firms, or for pursuing entrepreneurial ventures in HR services.

Bachelor of Business Administration (BBA) in Information Technology is a 3-year undergraduate program that blends core business principles with modern IT concepts. The course is designed to equip students with knowledge in management, business strategies, and information systems. Key subjects include IT fundamentals, business analytics, e-commerce, database management, and IT project management. Students also learn problem-solving, decision-making, and leadership skills tailored to the tech-driven business landscape. Practical training, workshops, and internships provide hands-on experience, preparing graduates for careers in IT management, business consulting, systems analysis, or entrepreneurship. With a growing demand for tech-savvy business professionals, this degree offers opportunities in diverse industries like finance, healthcare, retail, and technology.

 Bachelor of Business Administration (BBA) in Data Analytics and Data Visualization is a 3-4 year undergraduate program designed to equip students with essential skills to analyze and visualize data for strategic business decision-making. The program combines business management fundamentals with advanced techniques in data analytics, statistical modeling, and data visualization tools like Tableau, Power BI, and Python. Students learn to interpret complex datasets, identify trends, and create actionable insights through visually compelling dashboards and reports. The course also emphasizes critical thinking, problem-solving, and decision-making in real-world business scenarios. Graduates can pursue careers as Data Analysts, Business Intelligence Specialists, or Data Visualization Experts in industries like finance, marketing, healthcare, and technology.

MBA in Data Analytics and Data Visualization is a 2-year postgraduate program designed for professionals aiming to excel in data-driven decision-making and strategic business insights. The course integrates advanced business management principles with cutting-edge analytical tools and techniques. Key subjects include data mining, predictive analytics, business intelligence, and visualization tools like Tableau and Power BI. Students develop the expertise to analyze complex datasets, create insightful visual representations, and derive actionable strategies. The curriculum combines theoretical learning with practical projects, case studies, and industry internships. Graduates are well-prepared for roles such as Data Analyst, Business Intelligence Manager, or Strategy Consultant in diverse sectors, including finance, healthcare, IT, and e-commerce, where data-driven innovation is paramount.

MBA in Artificial Intelligence (AI) is a specialized program that integrates business management with cutting-edge AI technology. Typically offered as a 2-year course, it focuses on the application of AI in business strategy, decision-making, and innovation. The curriculum covers subjects such as data science, machine learning, deep learning, business analytics, AI-driven marketing, and ethical considerations of AI. Students learn to manage AI projects, understand AI-driven business transformations, and leverage AI tools to optimize operations across various industries. The program includes case studies, internships, and practical training to prepare graduates for leadership roles in tech companies, startups, consulting firms, and other sectors where AI is transforming business operations. Graduates of this MBA are well-equipped to lead AI initiatives and make strategic, data-driven decisions in modern businesses.