School of Management

BBA (Hons.) in Marketing Management is a 3-year undergraduate program designed to provide students with in-depth knowledge and practical skills in marketing, business strategy, and consumer behavior. The course covers key areas such as marketing research, brand management, digital marketing, advertising, sales management, and strategic planning. Students acquire expertise in analyzing market trends, understanding consumer needs, and developing marketing strategies to drive business growth. The program combines theoretical learning with hands-on experience through internships, case studies, and industry interactions. It also focuses on leadership, communication, and analytical skills, preparing students for leadership roles in the marketing and business sectors. Graduates can pursue careers in marketing, brand management, advertising, sales, and market research across various industries.

MBA in Marketing Management is a 2 year postgraduate program that equips students with advanced knowledge and skills in marketing strategy, consumer behavior, branding, advertising, and digital marketing. The course covers key areas such as market research, marketing analytics, sales management, product development, and international marketing, preparing students to lead in dynamic business environments. Through case studies, internships, and hands-on projects, students develop critical thinking, leadership, and communication skills necessary for success in the marketing field. The program also emphasizes the use of technology and data to make informed marketing decisions. Graduates are well-prepared for senior roles in marketing, brand management, sales, advertising, and digital media, across industries like retail, e-commerce, media, and consulting.

BBA (Hons.) in International Business is a 3-4 year undergraduate program that prepares students for careers in the global business environment. The course covers a wide range of subjects, including international marketing, global supply chain management, international trade, cross-cultural communication, and international finance. Students acquire a deep understanding of the complexities of operating in diverse markets and how to navigate challenges such as legal regulations, cultural differences, and economic conditions. The program combines theoretical knowledge with practical experience through case studies, internships, and group projects. Graduates of this program are well-equipped to work in multinational corporations, international trade organizations, consulting firms, or start their own global ventures, with roles in management, marketing, finance, and strategy.

MBA in Financial Management is a specialized program designed to provide students with advanced knowledge and skills in managing financial operations and strategies within an organization. The course covers a range of topics, including financial accounting, investment analysis, risk management, corporate finance, and financial planning. Students will develop the ability to analyze and solve complex financial problems, make informed investment decisions, and optimize the financial performance of a business. This program typically lasts 2 years, with flexible options for both full-time and part-time students. Graduates of this MBA program are well-prepared for leadership roles in finance-related fields, including banking, investment management, corporate finance, and financial consulting.

BBA Hons. in Event Management is a specialized undergraduate program designed to equip students with the knowledge and skills required for the dynamic and growing field of event planning and management. The course typically spans 3 years, providing a comprehensive curriculum that covers key aspects such as event planning, marketing, budgeting, logistics, coordination, and post-event analysis. Students also learn about public relations, client management, and the use of technology in event execution. Practical training through internships and live projects allows students to gain hands-on experience in organizing corporate, social, and entertainment events. Graduates of this program are prepared for various roles in event management companies, hospitality, conferences, exhibitions, and more, with strong career opportunities in both national and international markets.

BBA Hons. in Finance Management is a comprehensive undergraduate program designed to equip students with in-depth knowledge of financial principles, management techniques, and economic strategies. Typically spanning 3-4 years, this program covers a wide range of subjects, including accounting, corporate finance, investment analysis, financial markets, risk management, and financial modeling. Students are trained to understand the financial operations of businesses and are prepared for roles in banking, investment, corporate finance, and financial consulting. The course incorporates both theoretical and practical aspects, with opportunities for internships and industry projects. Graduates are well-prepared to manage financial resources effectively, make strategic financial decisions, and pursue advanced studies in finance or related fields.

BBA Hons. in Human Resource Management is a comprehensive undergraduate program designed to equip students with the skills and knowledge required to effectively manage an organization's workforce. The course duration typically spans 3-4 years, offering a blend of theoretical learning and practical exposure. Key topics covered include organizational behavior, recruitment and selection, performance management, labor laws, compensation and benefits, employee training and development, and strategic human resource management. Students also learn about HR technology and its applications in managing human capital. The program aims to develop leadership, communication, and problem-solving skills, preparing graduates for roles such as HR manager, recruitment consultant, or employee relations specialist across diverse sectors.

 BBA Hons. in Banking, Investment & Insurance is a specialized undergraduate program designed to provide students with in-depth knowledge and practical skills in the financial services sector. The course typically spans 3 years and covers a wide range of subjects, including banking operations, financial markets, investment strategies, insurance principles, risk management, and corporate finance. Students acquire expertise in managing financial portfolios, assessing investment opportunities, and understanding regulatory frameworks. Practical training, case studies, and internships with financial institutions are integral to the program, enhancing the students' problem-solving and decision-making abilities. Graduates of this course are well-prepared for careers in banking, insurance, investment analysis, and financial advisory roles, making them highly sought after in the financial industry.

BBA Hons. in Information Technology typically spans 3 years and is designed to equip students with essential management skills and a strong understanding of IT concepts. The program covers areas such as business management, computer science, database management, software engineering, and network security. Students also acquire proficiency in information systems, programming, and digital marketing. The course aims to bridge the gap between business and technology, preparing graduates for leadership roles in tech-driven industries. Practical learning through internships and projects is often included, fostering problem-solving and critical-thinking skills. The curriculum also emphasizes the application of IT in business processes and decision-making, making it ideal for students aiming to pursue managerial careers in the tech sector.

 MBA in Banking, Investment & Insurance offered by Imagin XP is a specialized program designed to provide in-depth knowledge and skills in the financial services sector. The course covers key areas such as banking operations, financial markets, investment strategies, insurance management, risk management, and regulatory frameworks. It aims to prepare students for leadership roles in banks, investment firms, and insurance companies. The program typically spans 2 years and is designed for both fresh graduates and professionals seeking to advance their careers in the financial sector. It combines theoretical learning with practical exposure, offering students opportunities for internships and industry collaborations. The course also focuses on enhancing managerial skills, strategic thinking, and financial decision-making capabilities.

MBA in Finance Management is a graduate-level program designed to equip students with advanced financial skills and knowledge required for leadership roles in the financial sector. The course duration typically spans 2 years, divided into 4 semesters, though some institutions may offer accelerated options. The curriculum covers subjects such as financial analysis, risk management, corporate finance, investment strategies, accounting, financial modeling, and banking systems. Students also acquire expertise in areas like business ethics, strategic decision-making, and economic analysis. The program is ideal for those aspiring to pursue careers in finance-related roles such as financial analysts, investment bankers, portfolio managers, and corporate financial managers. Upon completion, graduates are prepared to make informed, strategic financial decisions for organizations in both private and public sectors.