M.Des. in Advertising and Graphics is a 2-year postgraduate program designed to equip students with advanced knowledge and skills in creative design and advertising strategies. The course focuses on the integration of graphic design principles with advertising techniques, covering areas such as branding, visual communication, digital media, typography, and consumer psychology. Students learn to develop innovative visual content for various platforms, including print, digital, and social media, while understanding the role of design in effective marketing and communication. The program combines theoretical learning with practical projects, case studies, and internships, allowing students to work on real-world advertising campaigns. Graduates can pursue careers in advertising agencies, design studios, marketing firms, or as freelance designers, contributing to branding, marketing strategies, and creative media production.
