B.A. (Hons.) in Strategic Communication is a 3-year undergraduate program that focuses on the development and execution of communication strategies to influence public perception and achieve organizational goals. The course covers a wide array of subjects, including public relations, media management, advertising, branding, corporate communication, crisis communication, and digital media. Students learn how to craft effective messages, engage audiences, and manage communication campaigns across various platforms. The program combines theoretical foundations with practical skills, offering opportunities for internships, workshops, and real-world projects. Graduates are well-prepared to pursue careers in corporate communication, PR firms, advertising agencies, digital marketing, and media, as well as roles in government, NGOs, or multinational organizations.
