B.A. in Strategic Communication is a 4-year undergraduate program designed to equip students with the knowledge and skills necessary for effective communication in various professional settings. The course covers areas such as public relations, media relations, advertising, corporate communication, digital communication, and crisis management. Students learn how to craft strategic communication plans, analyze audience needs, manage brand messaging, and utilize digital platforms to enhance communication efforts. The program blends theoretical foundations with practical applications, involving case studies, internships, and group projects to ensure hands-on experience. Graduates of this program are well-prepared for careers in corporate communication, public relations, media management, marketing, and digital communication, working in industries such as advertising, media, and public affairs.
