M.A. (Hons.) in Strategic Communication is a 2-year postgraduate program that equips students with the knowledge and skills to design and implement effective communication strategies in various organizational settings. The course covers key areas such as public relations, advertising, media planning, crisis communication, corporate communication, digital media, and brand management. Students learn to analyze audiences, understand communication theories, and develop strategic messaging for different platforms. The program also emphasizes practical skills in content creation, media relations, and strategic analysis through case studies, workshops, and internships. Graduates of this program are prepared for leadership roles in corporate communication, media management, public relations, marketing, and digital communication across industries like media, government, and private sectors.
